Parents’ generosity pays for local charity to be Harpenden Colts’ shirt sponsor

Harpenden Colts, one of the largest grassroots football clubs in the country, has confirmed two new shirt sponsors for the 2023-25 seasons: fitness company, Zwift, and local young people’s mental health charity, Youth Talk.

Zwift will be Colts’ front-of-shirt sponsor for the next two seasons on the red Away shirt. The partnership with an international fitness and cycling brand is an exciting opportunity for the club to support wellbeing within its membership and the Harpenden area. Zwift is a strong advocate for youth activity and offers free membership to its platform for under 16’s. 

The Youth Talk part of the sponsorship deal was paid for by a group of parents from the Club’s older age groups who wanted to give something back to the club and community after seeing their children play for, and enjoy their time with, the club over a number of years. The group wishes to stay anonymous.

The agreement will see Youth Talk’s logo printed on the back of the red Away shirts of over 1400 playing members of the club for two seasons.

Promoting the importance of mental health among the Colts community

In addition to the shirt sponsorship, during the two-year deal Harpenden Colts will raise awareness and funds for the charity’s important work supporting the emotional and mental wellbeing of young people in Harpenden, St Albans and surrounding villages, by:

Chris Gregory, Chair of Harpenden Colts, said:

“At Harpenden Colts one of our goals is to help young people who play for us achieve physical and mental well-being through playing regular football. With over 1400 youngsters playing football with Colts – and many thousands of parents, grandparents and carers part of our wider community – this partnership is the perfect match. 

“I want to say a huge thank you to the parents who approached us to suggest the idea and pay for it. Their incredible generosity will help Youth Talk raise its profile, supporting more young people in Harpenden and surrounding villages with their mental health, as well as supporting the club financially.”

David Barker, Chief Executive of Youth Talk, said:

“With demand for our services up by over 30% in recent years, and our waiting list the longest it’s ever been in our 25 year history, there’s never been a more important time to talk about mental health.

“The links between good physical and mental health are clear. We thank Harpenden Colts for partnering with us to champion our charity, raise much needed funds and awareness to help us increase the number of young people we can support.”


Notes to Editors

About Harpenden Colts

About Youth Talk


About Zwift

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